Evaluation: Question 3

What kind of media institution might distribute your media product and why?

• I believe IPC media would be a suitable institution to distribute my magazine as they are one of the leading publishers in the UK.
• This would be good for my magazine as they know how to publish and advertise a magazine well, this shows through their success.
• IPC media have published the very popular music magazine ‘NME’, this magazine is a completely different genre to my music magazine so therefore can help to create music magazines that are appropriate for all of the market.
• I believe IPC media have a gap in their market for my upper class music magazine targeted at teenagers.
• This would attract a very different audience group to the one ‘NME’ attracts meaning that they can receive more of the market. My magazine could potentially be very good for the company.
• With a gap in their portfolio for my magazine I think that with a good advertisement scheme and marketing strategy the magazine could be very successful and beneficial to the company.
• The ‘NME’ magazine they produce at the minute aims at a wide variety of target audience, including people that are into anything from indie to rock. It covers a variety of ages as well as there are many people who find this magazine interesting and useful.
• My magazine would make a difference to their company as they would be able to target the teenagers out there who enjoy knowing everything about chart music and all the artists and albums that are trending at the minute.
• ‘NME’ is the only magazine devoted to just music that IPC media produce, this means there is a big gap for another music magazine to come in. Where my magazine is a genre almost completely opposite with a different look to it they will be able to reach all the audience out there that are interested in music.
• My magazine would be very beneficial to this company as they could possibly provide magazines appropriate for everyone in the market.
• IPC media would benefit me as they are a very successful publishers that would be able to advertise my magazine correctly to make it successful enough and reach my target market.