Glossary.

Masthead – is the style of the name of the magazine that is normally a unique design made to be recognisable.

Dateline – is when the magazine is published, normally seen next to the magazine price. Monthly magazines often go out on shelves the month before the date shown.

Main image – the image found on the front cover that is purposely placed/designed to grab someone’s attention as they walk past. The image can often represent the target audience.

Model credit – is usually aimed at the model on the front cover but not often found on the cover itself. It is a credit to the model and some magazines have it on the front cover.

Cover lines – these show some of the main article titles in the magazine and give the reader a taste of what to expect on the pages inside of the magazine. The cover lines are used to try and sell the magazine to the target audience and surround the main image.

Main cover line – It is usually the largest cover line on the front cover and is the most vital cover line to attracting the target audience to the magazine. They normally use their most interesting article title/quote from inside the magazine.

Left third – the left third section of the magazine cover is used to show readers more about what you should expect to find in the magazine. This is vital to the success of a magazine if it is not shown full-frontage.

Selling line – this is a short description of the magazines main marketing point, it is a way for the magazine to try and sound the best to buy out of all of the different competitor magazines.